Privacy policy

PRIVACY POLICY — BABY DARLING

Last updated: September 1, 2026

1. Data controller

The Baby Darling website is operated by Laurence Lamagnère, sole trader (French micro-enterprise), SIRET 752 341 263 00024.

For privacy-related enquiries, please contact contact@shopbabydarling.com

2. Personal information we process

Depending on how you use the website, we may process:

your email address and newsletter preferences;
information you submit through the contact form;
technical and browsing information such as your IP address, device, browser, pages viewed and cookies.

We do not sell your personal information.

3. Purposes and legal bases

Personal information may be used to:

manage Baby Darling newsletters and communications based on your consent;
respond to messages, enquiries and collaboration requests;
operate, secure and protect the website;
measure website usage where permitted by your cookie choices.

You may withdraw your newsletter consent at any time using the unsubscribe link included in the relevant emails.

4. Books sold through Amazon

Book purchase buttons on Baby Darling may redirect you to Amazon.

When you continue your purchase on Amazon, Amazon separately handles the order, payment, print-on-demand production where applicable, delivery, customer service, returns and refunds.

Baby Darling does not receive the order or payment information that you submit directly to Amazon.

After you leave Baby Darling, the processing of your personal information is subject to Amazon's own terms and privacy policy.

5. Recipients and service providers

Personal information may be accessible to Baby Darling and, where necessary for the operation of the website, its technical service providers, including Shopify, as well as any services used for email communications, security and analytics in accordance with your cookie choices.

6. International transfers

Shopify and certain technical providers may process personal information outside the European Economic Area.

Where required by applicable law, such transfers are protected through recognised legal mechanisms, including adequacy decisions or the European Commission's Standard Contractual Clauses.

7. Retention periods

Newsletter and prospect information: until consent is withdrawn and no longer than three years after collection or the last meaningful contact.
Contact enquiries: for the time necessary to process the request and then for no longer than three years after the last exchange, unless a different retention period is required by law.
Cookie preferences: according to the applicable retention periods of the consent management system and relevant services.

8. Cookies

Strictly necessary cookies may be used without consent where permitted by applicable law.

Non-essential cookies are used only after consent where consent is required.

You can accept, refuse or change your choices through the cookie banner or privacy settings available on the website.

9. Your rights

Subject to applicable law, you may request access to, correction or deletion of your personal information, restriction of processing or data portability, object to certain processing and withdraw your consent at any time.

To exercise your rights, contact contact@shopbabydarling.com.

Reasonable identity verification may be requested where necessary.

You may also lodge a complaint with the French Data Protection Authority (CNIL) or another competent supervisory authority.

10. Security and children's privacy

Reasonable measures are implemented to protect personal information.

Although Baby Darling features books intended for children, the website, its forms and any subscriptions are intended for adults, parents or legal guardians. Baby Darling does not knowingly seek to collect personal information directly from children.